If You Keep It Up — Official Music Video (Jive Records, 1990)
"If You Keep It Up" is a 1990 house classic by Liz Torres, released on Jive Records and remixed and produced by Robert Clivillés and David Cole — the duo behind C&C Music Factory. Released in 1990, the official music video captures Master C & J™ and Liz Torres at the peak of their creative powers — a full-production visual statement that matched the track's explosive energy with imagery drawn straight from the NYC underground. The video was a rare moment when Chicago vocal house crossed fully into the visual mainstream without losing any of its raw authenticity.
The video was directed by Rosie Perez — then at the very beginning of what would become one of the most celebrated careers in American entertainment. Before her Academy Award-nominated performance in Fearless (1993) and her decades of work as an actress, activist, and television host, Perez was deeply embedded in the NYC hip-hop and dance music underground. She had choreographed In Living Color's Fly Girls and was known for her fierce, kinetic visual sensibility. Her direction brought that same energy to the "If You Keep It Up" video — raw, physical, and unapologetically rooted in the culture.
The video was produced by Lane Janger for Think Again Productions. Janger was a key figure in early 1990s NYC independent film and music video production, working at the intersection of the underground dance scene and emerging visual media. He would go on to write and direct the 1999 feature film Just One Time, but in 1990 he was helping bring the energy of the NYC underground to screen — and the "If You Keep It Up" video stands as one of the most vivid documents of that world.
The video is a landmark document of New York City's Ballroom and voguing culture at its peak. It features Willi Ninja — universally recognized as the Godfather of Voguing and founder of the House of Ninja — bringing his signature sharp, geometric hand-precision and runway poise to every frame. Coming off his breakthrough appearance in Paris Is Burning and Malcolm McLaren's "Deep in Vogue," Willi was at the height of his influence, instrumental in carrying Ballroom voguing from the underground into mainstream music videos during 1989 and 1990.
Alongside Willi Ninja, the video prominently features runway legends and Ballroom icons from the House of Xtravaganza — one of the most celebrated and storied houses in the history of the New York Ballroom scene. Their presence in the video was a direct reflection of the moment: the House of Xtravaganza was dominating the NYC house and Ballroom club circuit, and their involvement brought an authenticity and visual power that no casting call could manufacture. The seamless blend of Chicago vocal house and New York Ballroom artistry on screen was not a concept — it was a community.
The runway-ready, high-fashion styling for Liz Torres and the dancers was curated by Patricia Field — the legendary fashion designer and stylist deeply connected to the NYC underground house and Ballroom scene — alongside Untitled, NYC. Patricia Field was the designer Liz Torres turned to for her performance outfits, and her fingerprints are all over the video's bold, unapologetic aesthetic. The C&C Music Factory production connection and Patricia Field's wardrobe made the video a true showcase for the NYC underground: Chicago vocal house royalty meeting New York voguing artistry at the exact moment both were crossing into the mainstream.
Myra Lewis — a key figure in the NYC house and Ballroom scene and a close collaborator of Liz Torres — also appears in the video, her presence a testament to the tight-knit community that made this moment possible. As a long-time collaborator of iconic costume designer Patricia Field, Lewis co-created the House of Field — a powerhouse entity in ballroom culture and a sister house to the House of Xtravaganza. From producing the landmark 1988 House of Field Ball to directing the documentary Love Is In The Legend, Lewis's visionary work helped bridge high fashion, ballroom culture, and dance music forever.
The Culture: Features groundbreaking voguing and runway choreography by Willi Ninja (House of Ninja) alongside icons from the House of Xtravaganza.
The Style: Wardrobe and high-fashion aesthetic curated by Patricia Field (with Untitled, NYC), deeply tied to the House of Field vision co-created with Myra Lewis (Love Is In The Legend).
The Legacy: For Master C & J™ and 51st Street Music, this video is a piece of living history — proof that the Queen of House Music, crowned by Larry Levan at the Paradise Garage, carried her crown all the way to Jive Records, into the hands of C&C Music Factory, onto the screen with the Godfather of Voguing, and into the wardrobe of Patricia Field. Every frame is a chapter in the story of what Chicago house and New York Ballroom built together.
Credits: Director — Rosie Perez | Producer — Lane Janger | Production Company — Think Again Productions | Fashion Designer & Styling — Alfredo Viloria | Frederico Macquahae
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